Video Marketing Is The New TV

Now television isn’t the only way to deliver video marketing. Sites such as YouTube and Squidoo make it possible for amateur videographers to post their work, but it also enables businesses to use video to provide more information about their products and services in a shorter amount of time than any other advertising medium. With the average attention span of a Web user today measured in seconds, video marketing has many advantages.

But you want your business video to stand out from the amateurish postings of weddings, vacation trips and cute pet behavior. Good production values help to showcase the features and advantages of your product or service in the most professional-looking way.

Make the video humorous to attract the most attention. Having celebrities appear in your video is a plus, but don’t overlook the simple appeal of children. Avoid getting bogged down in too many technical details, but try to have a great soundtrack. Most importantly, keep it short and sweet. Desktop video editing tools make it possible for small businesses to compete with big businesses in terms of video quality.

SEO counts

Search engine optimization is important in video marketing like most content aimed at advertising. Proper tagging ensures that your videos will pop up on relevant searches. Make it clear to the casual browser where your video is and how to use it, so your video doesn’t get lost in the visual clutter of the average Web page. Emphasize that it’s a short video, and make sure it provides a dynamic, fast-paced delivery.

You can use video as a direct mail, which you send to a targeted list; as a direct-response, sending the video to people who request it after seeing your “free video” offer; and as a video premium, when you offer the video free or at a steep discount. You can create backlinks to your own personally branded site and build up your search engine rankings with a high-quality video, especially if it’s funny.

The most popular video sharing sites include Google Video, BrightCove, PhotoBucket, YouTube, DailyMotion, IFilm, Myspace, Vimeo, BuzzNet, Fixya, GoFish, Kwego, Lulu, MyHeavy, PutFile and StupidVideos.

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Comments

  1. I don’t like video marketing because it mostly useful for companies but not for “simple” humans.

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