Social Media Marketing Series: YouTube

YouTube for Social Media MarketingSocial media is an excellent way to have a conversation with your market audience, make connections, and mange those connections with customers, prospects, bloggers, etc.

This post will focus on YouTube and how to use the power of video to market your business…

Using YouTube for Marketing Your Business

 

You Tube isn’t just a video platform, it is also a social network. Because of the easy to use YouTube’s format, messages can efficiently spread across a many mediums such as Twitter and Facebook. You can quickly and easily add a YouTube video to your site, your Facebook account, your Twitter account, etc., and there is no need for a special viewer to watch.

More than 500 tweets per minute contain a link to a YouTube video, and the YouTube’s search bar is the second most common search bar on the Internet, second only to Google. In a month 3 billion hours are collectively spent on YouTube, so you can see as a social media marketing tool, YouTube has the potential to be a powerful tool!

So as a marketer, here’s how to maximize YouTube.

Customize Your Channel

YouTube allows you to customize your channel to compliment your branding, and it also lets you highlight the content you want to focus around. You can pick which video will display first and how your content will be displayed. When you signup to YouTube, you are instantly given a channel. You can customize your channel and add a content description. When you log in, you have access to a menu and you can customize your channel there.

Curate Content

You can use YouTube to administer content from all your channels without ever uploading an original video. You can do keyword searches to search by duration, category, features, upload date, and more. To get started choose a few videos you want to add to your channel. You can create a playlist or favorite list, then use your playlist settings to arrange the videos that appear on your channel.

Original Content

You don’t have to have a dedicated media team to create good content. All you need is a digital camera, or a cell phone with video capabilities, to create a basic video. A great and inexpensive tool to create videos using images and text is Animoto. Create how to videos, interview important people, create tips for products, etc. to increase targeted traffic.

Get Found

The search engines will pickup YouTube videos; however, they are not able to determine content. To ensure surfers can find your channel you need to properly tag your videos and your channel. Describe your channel, and pay close attention to the video titles you choose.

 

 

 

 

 

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Comments

  1. Richard Thompson from YouTube to mp3 says:

    YouTube is a fantastic tool for internet marketing. It’s one of the social media sites that gets overlooked in favor of Twitter or Facebook, but has great potential for increasing traffic. Just like making a Twitter or Facebook profile for yourself, or company, creating a YouTube channel can increase interaction with your followers, subscribers, or customers. People are intimidated by YouTube, but really shouldn’t be. It’s really easy to put together a video nowadays, and then you just have to create consistent, high quality content. Great tips!

  2. Yes, it is right. Youtube is a very good place for promoting our products. Thanks for sharing these useful tips. Most of all, I think orignal content is the most important. We should pay more attention on it. Anyway, enjoy your blog!
    Gonzalez recently posted..Effective Tips for Increasing Twitter Following FastMy Profile

  3. Thanks, this is article very useful.

  4. Joanne Wellas
    Twitter:
    says:

    Social Media has changed the face of traditional advertising and customer interaction forever. With billions of consumers utilizing social media daily, a consistent online presence offers huge returns. Being active on sites like Facebook, YouTube, Twitter, Google+, Pinterest and multiple others is pivotal in maximizing efficiency of your advertising dollars and time.

  5. Marie Foust
    Twitter:
    says:

    Social Media has changed the face of traditional advertising and customer interaction forever. With billions of consumers utilizing social media daily, a consistent online presence offers huge returns. Being active on sites like Facebook, YouTube, Twitter, etc., is pivotal in maximizing efficiency of your business advertising.

  6. Video marketing is best way to increase your traffic or you can say that generate business with promote your services and products on you tube and other video submission sites.

  7. Great article that finally gives me some new ideas for my website

  8. This kind of clever work and reporting!Keep up the terrific works guys I’ve included you guys.

  9. I always prefer YouTube just after Facebook, Google+ and Twitter. Marketing using videos is really effective, I researched on it. Thanks Cindi for your great post. I appreciate it.

  10. Internet marketing nowadays are demand because tooo many business want to gain more profit online so digital marketing are there to help and provide services. But choosing services must be quality and tested and proven results.
    parklifegraphics recently posted..Signs That You Are In a Good CompanyMy Profile

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