About

Cindi HoutzI’m a passionate, accomplished and versatile Marketing Professional with significant experience across a broad spectrum of marketing areas specializing in:

Strategic Marketing Planning & Management

Development and execution of marketing strategies to drive growth and strong ROI:

  • Identification & planning of specific marketing strategies to build and maintain brand
  • awareness & consistency across multiple channels
  • Analysis and segmentation of consumer markets to match the most effective strategies with the proper target audiences
  • Extensive experience planning and implementing traditional and non-traditional media advertising campaigns:
    • Television, Radio, Out-of-Home, Print (Direct Mail, Newspaper, Magazine) and more
    • Paid Search, Display, SEM, SEO, Email Marketing, Social Media, Video & Content Marketing
  • Management of creative & media teams from initial concept to research & planning, presentation, implementation, monitoring/tweaking and final results analysis

Marketing Research

Experienced utilizing a broad scope of marketing research tools with a keen ability to find insightful data to optimize brand strategy and positioning, test messaging and communications, assess category market share and competition, and identify areas of growth:

  • Statistical analysis of both qualitative and quantitative data
  • Consumer survey design and sampling
  • Data mining to identify relevant and actionable trends
  • Development of target audience profiles and segmentation
  • Strong insight into consumer behavior and media habits

Client & Project Management

Excellent leadership and communication skills with expertise in project and client management in both the corporate and advertising agency environments:

  • Lead & managed clients in variety of industries with multi-million-dollar advertising & promotional campaigns simultaneously across multi-media channels
  • Experienced leader in fast-paced, multi-project environments
  • Skilled presenter with proven success record of boosting revenues

 

Specialties: Marketing & Communications Strategy, Research & Analytics, Traditional Media, Digital Marketing, Web Design & Blogging, Social Media Marketing, Video Marketing, Article Marketing, Search Engine Optimization, Search Engine Marketing, And More!

Industries:  Healthcare, Banking, Automotive, Retail and Non-Profit

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