Social media is an excellent way to have a conversation with your market audience, make connections, and mange those connections with customers, prospects, bloggers, etc.
This post will focus on YouTube and how to use the power of video to market your business…
Using YouTube for Marketing Your Business
You Tube isn’t just a video platform, it is also a search engine and social channel. Because of YouTube’s easy to use format, messages can efficiently be shared and spread across a many channels such as Twitter and Facebook. You can quickly and easily add a YouTube video to your site, your Facebook account, your Twitter account, etc., and there is no need for a special viewer to watch.
More than 500 tweets per minute contain a link to a YouTube video, and the YouTube’s search bar is the second most common search bar on the Internet, second only to Google. In a month 3 billion hours are collectively spent on YouTube, so you can see as a social media marketing tool, YouTube has the potential to be a powerful tool!
So as a marketer, here’s how to maximize YouTube.
Customize Your Channel
YouTube allows you to customize your channel to compliment your branding, and it also lets you highlight the content you want to focus around. You can pick which video will display first and how your content will be displayed. You can even create playlists based on topics or categories! You can customize your channel and add a detailed description — be sure to add the right keywords in your description so people find you when they are searching for the type of content you will be providing!
You can use YouTube to administer content from all your channels without ever uploading an original video. You can do keyword searches to search by duration, category, features, upload date, and more to create a playlist. To get started choose a few videos you want to add to your channel. You can create a playlist or favorite list, then use your playlist settings to arrange the videos that appear on your channel.
You don’t have to have a dedicated media team to create good content. All you need is a digital camera, or a cell phone with video capabilities, to create a basic video. A great and inexpensive tool to create videos using images and text is Animoto. Create how to videos, interview people, create tips for products, etc. to increase targeted traffic.
The search engines will pickup YouTube videos; however, they are not able to determine content with strong titles and descriptions. To ensure surfers can find your channel you need to properly tag your videos and add the content keywords to your titles and descriptions to make sure your content is found.
Updated June 18, 2021