Social media is an excellent way to have a conversation with your market audience, make connections, and mange those connections with customers, prospects, bloggers, etc.
This post covers Twitter and how to use it to effectively market your business…
Using Twitter for Marketing Your Business
Twitter is a tool for micro-blogging. Twitter was actually designed to be compatible with cell phones through text messages — which is why each Twitter post was limited to 140 characters — so it’s all about short thoughts and comments. If you can send a text message, you can use Twitter from anywhere in the world as a marketing tool.
Suggestions for Using Twitter for Marketing
1. Keep in touch with followers/bloggers/media. It is easy to follow someone on Twitter, and how often they decide to follow you as well.
2. Monitor your company, industry or brand on Twitter. By monitoring you’ll be able to tell what’s working and what’s not and make the necessary changes.
3. Announce specials, sales, or deals. If you often have special offers, you can use Twitter to instantly broadcast these deals.
4. Live updates on events. Whether you have corporate events, conference calls or trade shows you participate in you can use Twitter to announce the event, last minute changes, and more. It is an excellent last minute marketing tool.
5. Promote webinars, blog articles, news etc. It’s really easy to post a link in Twitter.
A Step-by-Step Guide to Using Twitter for Marketing
1. Signup and post a profile. Visit www.twitter.com and click on the “Get Started – Join” button. Follow the signup prompts.
2. Write updates. Twitter’s maximum 140 character limit is the great equalizer. No one post can outdo another, so just write something.
3. Make friends. It’s pretty easy to make friends on Twitter. Just surf Facebook profiles, favorite blogs, etc, and when you see a Twitter box click on it, which will take you to their profile. Now click on the “Follow” button and you are now following them
4. How to post URLs. With a maximum of 140 characters if you have a really long URL, it may not be enough room. In that case you can use www.TinyURL.com, which will turn a long URL into a short URL.
5. Monitor conversations about your company. Even if without joining Twitter it’s easy to monitor what people are saying about a company, brand, or person. This is very useful for marketing.
6. Chat using the @ symbol before someone’s Twitter username. This makes the username a link to their profile, which allows others to follow the conversation. For example, if you wrote, “@namehere thanks for fab info on Twitter today” that would allow you to tell the person you liked what they wrote.
Any advice you’d like to share? Please add your comments below!