Social media is an excellent way to have a conversation with your market audience, make connections, and mange those connections with customers, prospects, bloggers, etc.
This post will focus on LinkedIn and how you can maximize all the features and options available through LinkedIn to effectively and professionally market your business…
Using LinkedIn to Market Your Business
LinkedIn connects you with the right audience and it offers hundreds of ways to help you ensure your message makes it to the right person(s). Over 100 million professionals follow more than 1.9 million companies, recommend more than 150,000 products, and join more than 850,000. LinkedIn connects you with the right audience, and offers you hundreds of ways to target your message to the right person at the right time.
Yet LinkedIn remains an underutilized social media network. Many believe it’s difficult to make connections and so therefore use it more to post their resume rather than a social media marketing tool. LinkedIn has the potential to be a powerful professional social media network.
So as a marketer, here’s how to LinkedIn can help you market:
Boost Your Search Engine Optimization
There are three areas where you can add website links to your LinkedIn profile. Rather than displaying “My Website” and “My Blog” click on the Edit button, then click on Other. Next type in a keyword phrase describing how people would search for your business.
For example, let’s say your promoting health and nutrition services. You could change your website to read Health & Nutrition Education, and your blog to read Practical Tips On How To Live Healthy.
Promote Your Blog Feed
You can import your WordPress blog feed to your profile by, which is a quick way for others to be able to scan your blog content. LinkedIn also has a blog application, “Blog Link,” which supports WordPress.org, WordPress.com, LiveJournal, Blogger, TypePad, Vox and many more.
Your blog is your best tool for developing your brand. Now you can promote your blog and develop your brand by sharing insights and thoughts on your LinkedIn home page.
There are several other applications you can use such as SlideShare, Reading List by Amazon, Portfolio Display, and more that you can take advantage of to automatically connect and display your work on your LinkedIn profile.
Create LinkedIn Ad Campaigns
LinkedIn has its own Direct Ads Campaign that targets professionals. You can quickly reach a rapidly growing community of over 57 million professionals with an average household income of $110,000 US, and you can select your ad audience by industry, seniority, company size, job function, etc. In just minutes, you can write, target, and run your ad. You can get started just US $50. Be sure to leverage the power of LinkedIn by using your professional brand to put a face to your business.
Utilize Events to Engage Clients
Creating an event in LinkedIn is really easy. You can send invitations through your LinkedIn network, which creates an opportunity for you to meet those who decide to attend. At a glance you can see all of your network’s upcoming events. It’s a terrific marketing tool to be able to promote business events online in the same manner you would offline.
Using Groups to Connect With People
While starting a group takes some effort to grow your group it’s worth all the effort. A great place to begin is to invite your current network. As the people from your network join your group, it’s observable in their network news feed, which can generate new interest and new group members.
Get Recommendations to Attract More Clients
Recommendations are one of the features that makes LinkedIn unique from other social media networks. What could be better than by having your colleagues and clients share your expertise. The best way to get recommendations is to give recommendations.
I hope these tips will help you to leverage the power of networking through LinkedIn to market and grow your business!