You can build your business through forum marketing, but this is a more indirect form of online marketing since most forums are regarded as “sanctuaries” where people can share information and make friends without being bombarded with sales pitches. Barging into a forum and posting whatever you are trying to sell can be disastrous strategy.
In successful forum marketing, you must establish yourself within with the community as a helpful member with valuable information to share. One drawback of forum marketing is that it can be easy to give away more information than you gain. Forums have rules that members must follow, and studying and understanding the rules of conduct is necessary to avoid the pitfalls of forum marketing.
However, done correctly, forum marketing can be a great way to attract steady streams of traffic and to make useful business contacts. With so many forums available, you need to focus on the forums that are related to your market.
Among the benefits of participating in forums is that you can test audiences. You can post a link in a form to get the opinions of people in your target audience. It can be a quick form of marketing research. You can ask for recommendations for solving problems that you are having with your business. You can build a network of contacts, and keep up with trends in the market.
Look for forums that have at least 10,000 posts and 1,000 members, with 10 to 15 new posts on a daily basis. Avoid forums overrun by spam. Finding the right community for your business is the key to successful forum marketing.
A google search should help you find a few forums to check out in your industry or area of interest!