Effective email marketing enables your business to build profitable relationships with customers by speaking to them directly.
This relationship increases conversions and lifetime customer value as customers return to you to learn more and buy your products and services. Plus, it drives referrals as subscribers share your email offers and information with others. It also drives traffic to your website when you are featuring articles, products and services in the email newsletter that link directly to your site!
What’s especially great is how targeted email marketing is. For one thing, your subscribers are coming to you and asking to learn more about your business. So your marketing dollars are targeted to your most highly interested prospects. No wonder direct email marketing enjoys extraordinary ROI – $41 for every dollar invested.
There are multiple service providers that allow you to easily create and send out email marketing newsletters in minutes! You can even set them up and schedule them to post on specific dates, virtually automating your email marketing efforts!
MailChimp offers a plan to start that is totally free (yes, there is a free plan!) and you’ll want to look at AWeber, ConstantContact, ConvertKit, Drip, GetResponse, SendInBlue and there’s more — google them and find one that fits your needs today!
Updated June 18, 2021