Here are 5 blogging tips to help you can create posts that stand out!
Blogging Tip #1: You Need To Create An Engaging Title
Hey, if your title isn’t catching anyone’s attention, your content won’t be read! Most people tend to skim sites and when they’re visiting yours, what is it that you want to stand out? Make sure your keywords are in the title and it tells the reader (1) what the article is about and (2) how will they benefit from that knowledge or reading the post?
Blogging Tip #2: Offer Content That Is Easy to Consume
This is an area most people struggle with, in my opinion. We were taught in school to be grammatically and punctually correct but that can translate into b-o-r-i-n-g when you’re reading it online. I still struggle with this big-time when it comes to blogging (and I hope I’m not boring you already!).
In my “corporate life”, I wrote a lot of promotional and sales ad copy and it usually had to be very ‘professional’. That was simply the expectation. Funny, now when I look through my old portfolio I cringe.
The point is… there’s a difference when it comes to blogging versus other kinds of writing like articles for article sites and press releases… and you have to remember that! When you’re blogging, you should be more casual and relaxed in your style, as though you’re having a conversation with the reader. But you also don’t want to forget to provide structure — in a conversation, the other person can hear your inflection and see your expression so you have to try and mimic that.
Use Subheadings To Help The Reader Follow Along (remember, we skim the headings!)
Use subheadings to let readers know when you’re shifting or change your direction and to emphasize specific areas of content. This is a great way to make points within your article stand out and to highlight the most important sections of your post.
Use Bullet Points, Bolding, Italics & Underlining To Emphasize Content
You also emphasize content with bullet points or numbers when you’re listings things (like I’ve done here). And it also helps the little search engine ‘spiders’ to identify keywords you are emphasizing (using bold, italics and underlining the keywords you want to rank for let the spiders know whats’ important within your post!).
And of course, this will help your reader follow your line of thinking much better.
Blogging Tip #3: Mix Up The Types of Content of Your Posts
Get creative if you can! Add videos, audios, images to help make your point and deliver the content you’re providing.
The reason for mixing things up is to engage your readers. Mix up the style of the posts… have a mix of posts that (1) offer opinions, (2) provide useful statistics with links to the source, (3) share personal stories, (4) show “how to” and provide examples, etc. Again, get creative!!!
Important Note: If you are using video and audio, make sure you include a good description! The search engine ‘spiders’ can’t read the video or audio (just the title) so you’ll have to let them know what’s contained inside in order to rank for that content!
Blogging Tip #4: Optimize Your Content For The Search Engines
This is an area that takes time to learn but as long as you have a ‘fundamental’ understanding of a few basic points, you’ll be off to a great start!
Include the keywords you plan to rank for in your title and mix them in throughout the post.
Use headings (h1, h2 and h3), bolding, italicizing and underlining to emphasis areas of your content that are most important (again, include keywords when you can!).
Blogging Tip #5: Encourage Interaction and A Call To Action
Don’t forget to ask for comments and let your readers know what they should do next! After all, that’s part of the blogging process — interacting with others and sharing the knowledge! Ask a question, ask for their advice, ask for story… whatever you do, you need to ASK for something and put in a call to action if you want INTERACTION on your blog!
It’s so easy to get overwhelmed when you’re learning something new, like blogging, and I hope this post was helpful to help you create outstanding content on your blog!
Here’s my call to action >>> what creative things have you done to encourage interaction on your blog? Comment below and let everyone know!